Claymation featuring Rabbits
Claymation is the technique using clay and stop-motion filming to create movement, as seen in the movie Chicken Run. Sony’s latest ad campaign to promote its Bravia LCD TV showcases a serious and dedicated work from 40 animators, 2.5 tonne of play-doh or plasticine and 100,000 image stills compiled into a 60-second video clip. It even has a giant 30 foot rabbit!
The video was shot in Manhattan NY, with New Yorkers going on with their daily schedule. This video is a follow-up to two previous successful campaigns, Paint (featuring exploding paint balls) and Balls (featuring thousands of bouncing balls).
I think this is the best of the three. Watch the video here.
You can watch a short behind-the-scenes after the jump.
